{"id":26110,"date":"2020-06-26T17:28:25","date_gmt":"2020-06-26T17:28:25","guid":{"rendered":"https:\/\/nishiab.com\/?page_id=26110"},"modified":"2021-12-10T23:05:21","modified_gmt":"2021-12-10T23:05:21","slug":"ihsmarkit-ux","status":"publish","type":"page","link":"https:\/\/nishiab.com\/index.php\/ihsmarkit-ux\/","title":{"rendered":"IHS Markit UX"},"content":{"rendered":"

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Project: UX Optimization<\/h1>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.4.8″ global_colors_info=”{}”][et_pb_text _builder_version=”4.14.1″ custom_margin=”-5px||||false|false” global_colors_info=”{}”]<\/p>\n

Conversion was only 2%. IHS Markit\u2019s goal: increase sales by 1% and realize a $50 million gain in revenue.<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.4.8″ custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.4.8″ global_colors_info=”{}”][et_pb_text _builder_version=”4.4.8″ header_font=”|600|||||||” custom_margin=”||||false|false” global_colors_info=”{}”]<\/p>\n

IHS Markit UX Strategy<\/h1>\n

 <\/p>\n

IHS Markit\u2019s current conversion rate was 2%. The goal was to increase sales by 1%. This seems like a meager increase, but translated into a $50 million gain in revenue. That\u2019s how big and important this initiative was.<\/p>\n

We did UX\/UI analysis to existing products and made recommendations to drive ROI. Working with a very talented team of product owners, analytics experts, designers, and writers, we evaluated how to optimize each product, then applied UX\/UI strategies.<\/p>\n

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Problem<\/h2>\n

IHSMarkit.com is a huge B2B ecommerce site with over 40,000 products marketed to 50,000 customers in over 140 countries. How we market to one industry’s user is vastly different than another’s.<\/p>\n

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Solution<\/h2>\n

1. The team worked together to apply UX principles, A\/B testing, analytics, and industry-based user feedback to determine small, fully-tested iterative changes to measure results.<\/p>\n

2. We didn’t try to fit all the products into one format. We approached product design with three types of presentation: solo product, family of products, and a informational format.<\/p>\n

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Results<\/strong><\/h2>\n

\u2013 A\/B testing across many countries, markets, and time allowed us to determine what small changes worked and what didn’t.<\/p>\n

\u2013 Solo products (high sellers) were promoted independently.<\/p>\n

– Family of products leveraged value and cross-information, elevating the support for the entire line of products.<\/p>\n

\u2013 Today’s audiences crave knowledge. Building informational landing pages with industry specific articles and resources provided an opportunity to leverage multiple products related to the current industry trends. Targeted industry tests increased conversion as much as 12% by moving away from “selling a product” to providing informational, industry related information.<\/p>\n

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UX Strategies<\/h2>\n

We reviewed all available data from analytics, A\/B testing, user feedback, eye-mapping, and scroll records.<\/p>\n

Next, we analyzed content and media, brand issues, and whether the template was the correct structure for the message. How fun is this!<\/p>\n

Recommendations included reorganizing content into user-friendly components (media carousels, tabs,\u00a0accordions, etc.), refreshing images and marketing messages, and adding elements to enrich the user
experience (instructional and expert videos, articles). We also set up A\/B testing of specific CTAs\u00a0to measure results.
Based on analytics and user feedback, we:<\/p>\n

– Simplified the user experience on the right-rail.<\/p>\n

– Added search results and “Learn more” content to industry search result pages.<\/p>\n

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Project: UX OptimizationConversion was only 2%. IHS Markit\u2019s goal: increase sales by 1% and realize a $50 million gain in revenue.IHS Markit UX Strategy   IHS Markit\u2019s current conversion rate was 2%. The goal was to increase sales by 1%. This seems like a meager increase, but translated into a $50 million gain in revenue. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-26110","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/nishiab.com\/index.php\/wp-json\/wp\/v2\/pages\/26110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nishiab.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/nishiab.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/nishiab.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nishiab.com\/index.php\/wp-json\/wp\/v2\/comments?post=26110"}],"version-history":[{"count":56,"href":"https:\/\/nishiab.com\/index.php\/wp-json\/wp\/v2\/pages\/26110\/revisions"}],"predecessor-version":[{"id":26695,"href":"https:\/\/nishiab.com\/index.php\/wp-json\/wp\/v2\/pages\/26110\/revisions\/26695"}],"wp:attachment":[{"href":"https:\/\/nishiab.com\/index.php\/wp-json\/wp\/v2\/media?parent=26110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}