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<\/p>\n
Live Longer Labs (LiveLongerLabs.com) produces remarkable products with one powerful, mega-antioxidant: Carbon 60. All their products are Carbon 60 nanotechnology product. C60live was the first of their products to hit the market.\u00a0<\/p>\n
When the client came to me to redesign the site, the marketing was aimed to every conceivable target audience. This was ineffective. The message was too complex. The user journey through the site was confusing.<\/p>\n
I applied UX processes to define a digital strategy to help introduce C60live to the world.<\/p>\n
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[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.16″ custom_margin=”|auto|40px|auto|false|false” custom_padding=”7px|0px|0|0px|false|false” box_shadow_style=”preset4″ box_shadow_horizontal=”-700px” box_shadow_vertical=”0px” box_shadow_color=”#ffffff” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ background_color=”#ffffff” custom_padding=”|||” custom_padding_tablet=”30px|40px|30px|40px|true|true” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”APPLY AUTHORITY PRINCIPLE TO ALL DEVICES AND MARKETING TOOLS” use_icon=”on” font_icon=”K||divi||400″ icon_color=”#0ccead” icon_placement=”left” content_max_width=”1100px” _builder_version=”4.16″ header_font=”Muli|800||on|||||” header_font_size=”13px” header_line_height=”2.5em” custom_margin=”||” locked=”off” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Unify Message & 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The site was trying to target too many diverse audiences. The makers of C60live wanted to address every disease this product helps. As a result, there was no order to the content, no definable path through the site, and no clear calls-to-actions.<\/p>\n
<\/p>\n
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A. Shift the message away from disorders and disease to wellness – benefit.<\/p>\n
We clarified what the element Carbon 60 is and what benefits it provides. We also linked each ingredient in the supplements to research. This validates the product and supports the claims of the products.<\/p>\n
B. Apply the UX Authority Principle<\/p>\n
The Authority Principle quickly builds credibility when experts present research and real experiences to support product efficacy.<\/p>\n
1. Simplified the message of the site to focus on the product\u2019s strengths. Backed all claims and ingredients to published scientific research.
2. Targeted “knowledge” rather than diverse audiences
3. Rebuilt the navigation to ensure a simple user flow
4. Presented content that educates and empowers the user’s decision<\/p>\n
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\u2013 The new design focuses on simplicity and research.<\/p>\n
\u2013 The products are easy to access anywhere on the site.<\/p>\n
\u2013 The content is rich in scientific articles and journals.<\/p>\n
\u2013 The testimonials are from real customers, doctors, researchers, and scientists.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”||25px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_gallery gallery_ids=”25923,26204,26191,26203,26205,26190,26192,26193,26194,26195,26196,26197,26198,26199,26200,26201,26202″ posts_number=”3″ show_title_and_caption=”off” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ background_color=”#0da0c5″ global_colors_info=”{}”][et_pb_fullwidth_header title=”C60live GOES VIRAL!” _builder_version=”4.16″ background_color=”#0da0c5″ global_colors_info=”{}”][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.16″ custom_padding=”7px|||||” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ custom_margin=”-5px||||false|false” global_colors_info=”{}”]<\/p>\n
When Clif High, Predictive Linguistics and AI expert, mentioned that Carbon 60 was part of his longevity strategy, the market exploded. Over 1 Million people follow Clif High on his blockchain and crytocurrency preditions. C60live and every online C60 distributor sold out.<\/strong><\/p>\n – LiveLongerLabs went from making $30,000 per quarter to $750,000.<\/p>\n – Membership increased 500%<\/p>\n – Monthy Subscribers for auto-shipments was introduced and 48% of users joined.<\/p>\n – After 4 years, 28%\u00a0of the original subscribers are still subscribed today.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ background_color=”#0da0c5″ global_colors_info=”{}”][et_pb_fullwidth_header title=”C60live continues to go VIRAL!” _builder_version=”4.16″ background_color=”#0da0c5″ global_colors_info=”{}”]<\/p>\n Since 2016 we have maintained the same UX Authority Priciple for every new product launch.<\/p>\n Every product LiveLongerLabs has introduced has gone viral, including C60Live BlackSeed Oil Capsules, C60Complete Curcumin Capsules, and C60Complete BreathEZR Oil.<\/p>\n [\/et_pb_fullwidth_header][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Client: C60live UXHow do we introduce a digital strategy for a new supplement that contains a cutting edge ingredient that few have ever heard of?My company Real Online Designs was privileged to take on the challenge!LiveLongerLabs C60live UX Strategy Live Longer Labs (LiveLongerLabs.com) produces remarkable products with one powerful, mega-antioxidant: Carbon 60. All their […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-26799","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/nishiab.com\/index.php\/wp-json\/wp\/v2\/pages\/26799","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nishiab.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/nishiab.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/nishiab.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nishiab.com\/index.php\/wp-json\/wp\/v2\/comments?post=26799"}],"version-history":[{"count":8,"href":"https:\/\/nishiab.com\/index.php\/wp-json\/wp\/v2\/pages\/26799\/revisions"}],"predecessor-version":[{"id":26856,"href":"https:\/\/nishiab.com\/index.php\/wp-json\/wp\/v2\/pages\/26799\/revisions\/26856"}],"wp:attachment":[{"href":"https:\/\/nishiab.com\/index.php\/wp-json\/wp\/v2\/media?parent=26799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}